This T.A.G. spot for the Xbox 360 music game Lips lasts for only 60 seconds, but that's an awfully long time to watch a pair of animated lips stroll around singing A-Ha's '80s non-classic "Take On Me." Still, it's tough to turn away. The spot's almost hypnotic, if only because the fusion of image and audio are so unexpected and confounding. While watching, I shouted "WTF!" repeatedly. That's me—intense. I've also been known to shout "Take On Me" loudly during work hours. (Hey, drone in the next cube, people who complain to HR don't get invited to my holiday karaoke party!) At least the lips in this ad don't sing "Saved by Zero."
—Posted by David Gianatasio