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Since you’re 23 times more likely to be in an accident when texting while driving, according to agency Nord DDB, it might be helpful to have a constant reminder of how easily distraction can turn deadly on the road.
To that end, the Scandinavian agency and client Volkswagen created “Crashed Cases,” a limited-edition line of smartphone cases made from the exteriors of cars that crashed while the driver was texting. The Swedish campaign has kicked off with 153 handmade cases, signifying the number of serious accidents in the country since this February—when the government banned phone use while driving, without a noticeable decrease in accidents afterward, according to the agency.
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