VeryFunnyAds.com: Van Damme Recalls His Icy-Cold Pants

Coors Light spot is chilling

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This week at VeryFunnyAds.com, one of the craziest spots of 2011—the Coors Light ad in which Jean Claude Van Damme stands on a snowy mountainside and waxes poetic about how the beer is a lot like … his frozen pants. "My pants froze, and froze hard," says the Muscles from Brussels. "So tight. Even thinking about it takes me back." What on earth is he talking about? Wait, there's more. "Have you ever seen a man-penguin walk after an intense mating season? Have you?" he continues.

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