Vanity Googling Helps Copywriter Land a Job


Alec Brownstein was another copywriter/director in need of a job when he decided to take advantage of human nature—or at least, the nature of people who like to Google themselves. Brownstein bought up Google keywords like David Droga, Tony Granger, Gerry Graf, Ian Reichenthal and Scott Vitrone, and when those folks Googled themselves, a message from Brownstein popped up asking for a job. The price was 10 cents a click. For a grand total of $6, Brownstein got four interviews, landed a job at Y&R, won a Clio and got some press. Another great example of knowing your audience.