UPS ads go high-tech with Whiteboard 2.0

Here’s the new UPS Whiteboard spot starring Martin Agency creative director Andy Azula. As you’ll notice, they’ve broken form a bit by adding animation and an iPhone-like interface with the whiteboard. I don’t mind the effect, but it does kinda do away with the charming simplicity of looking at, you know, a whiteboard. By the way, has all this work in front of the camera shed some pounds off Azula, or is he just buying baggier clothes? And why won’t he address the serious issues, like monkey sex or female fecal bonding?

—Posted by David Griner