Underwear needs a pride parade?

Look out New Yorkers! Nearly naked men and women will be roaming your city streets on August 10th asking whether you prefer boxers or briefs and thongs or bikinis? The underwear-clad crazies (hmmm, doesn’t New York already have one of those? The aforementioned Naked Cowboy?) will be out in support of National Underwear Day, a marketing scheme—apparently in its third year—cooked up  by Freshpair.com, an Internet retailer of men’s and women’s skivvies. Those surveyed will also be asked to sign a petition to urge "official recognition of this annual panty pride occasion," according to a press release.