U.K. journalist to burn all his branded stuff

I’m not sure I’d be brave enough (or dumb enough) to burn all of my branded possessions. Without my iMac, I’d get no work done. Without my Skechers, I’d be digging NYC glass out of my feet. Without my Scientific-Atlanta DVR, I’d miss The Sopranos every week. Neil Boorman doesn’t care about things like this. A self-described “label-obsessed journalist and music promoter,” based in the U.K., Boorman is planning to build an enormous bonfire this summer, with every last piece of his branded stuff as fuel, and set it gloriously alight.