Ubisoft ad easily hits quota for dead bodies

Call-of-juarez

(Click here to see the full ad.) This memorable ad for Call of Juarez: Bound in Blood, created in-house, hits all the highlights as far as I'm concerned. Violence? Check. A post-massacre shot of rye? Don't mind if I do. A fetching saloon girl? I repeat: Don't mind if I do! The details—a card stuck in whiskey spilled on an overturned table, the dead man's reflection in the mirror, the shadow of the kerosene lamp on the wallpaper—are exceptional. Of course, the violence is completely sanitized. We see only the bloodless aftermath. Which is perfect, because this is escapism—a macho fantasy, after all—and like all gamers, I'm too much of a wussy to stomach anything more realistic. Folks will be queuing up soon for that Beatles videogame, but why not give this one a try? It might not have John Lennon or Ringo Starr, but that could very well be Johnny Ringo slumped across the piano.

—Posted by David Gianatasio