The lure of Twitter is admittedly difficult to explain. It still carries the stigma that it merely enables people to broadcast that they’re eating a cheeseburger. But the real-time nature of the tool was on display during the Super Bowl on Sunday night. Forrester Research analyst Jeremiah Owyang set up a Twitter account to accumulate ad reviews based on Twitter’s feedback mechanism. It’s hardly scientific—only 237 people participated—but it appears that Coke’s balloon ad was the most popular, while CareerBuilder and SalesGenie did not fare so well. Those really into the data can plow through all 2,600 messages about the ads.
—Posted by Brian Morrissey