Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It was once an inescapable earworm that squirmed into almost every Saturday-morning commercial break. But the Toys R Us jingle has apparently lost its hold on America's youth. In a video promoting a new Facebook promotion, which you can watch below, the chain reports that 80 percent of kids do not know the words to the jingle—an educational lapse our nation clearly must rectify. The awkwardly named "I'm a Toys R Us Kid – Sing 'R' Song Sweepstakes" invites families to submit video clips of children singing the 1980s jingle for a chance at a $2,500 shopping spree or other prizes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in