Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's usually a bit pathetic when towns rename themselves as part of a marketing campaign. These stunts date back to at least the 1950s, when the New Mexico town of Hot Springs changed its name to Truth or Consequences as part of a promotion by the NBC radio show of that name. In 1999, at the height of the dot-com bubble, Halfway, Ore., changed its name to Half.com in a stunt dreamed up by that Web site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in