Swimsuits for All, a popular online retailer, has recreated this year's widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal and Lily Alridge, plus-size models were used.
The tagline is "Sexy at every curve," and the site says it's goal was to "highlight the beauty in all women."
The catalog photos, featuring plus-size models and a plus-size blogger, are incredible. The scenery is amazing (the shoot was in Turks & Caicos), the swimsuits are bright, and the models look like they're having a great time. With the average woman in America wearing a size 14, it's a smart move to market swimsuits for them in such a cool way.
"I think there needs to be more publications and campaigns so that people can say, 'Wow, I look like these women, and they look comfortable and sexy and they're portraying my body type," 24-year old model Jada Sezer says in the video below.
"Not everyone has to be a stick insect and not everyone has to be big," says model Shareefa J. "You can just be you, and that's fine."
I'm into it, and I hope to see more in this vein from brands this year. (Aerie, I'm still throwing you high fives.)