Received a handful of ads yesterday from Fattoria Garassi in Italy, promoting its new Bufalat buffalo milk. The idea of making the product appetizing was evidently cast aside in favor of showing bug-eyed drinkers with green milk mustaches — a kind of “Got milk?” campaign gone sour. Bufalat isn’t actually green; it’s “the green milk” because its production process is environmentally friendly (though you might not get that from the ads). You could also argue with Fattoria Garassi’s claim that its models’ expressions are “very funny.” See a few more ads here and here.
—Posted by Tim Nudd