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To sell tickets to its inaugural event, the Transylvania-based Untold Music Festival is working the Dracula angle. In partnership with Romania's National Blood Transfusion Institute, it has launched "Pay With Blood," a campaign that lets you buy a day pass with plasma.
"We were talking about how to incorporate Dracula into our festival, and after seeing the numbers and how behind Romania was in blood donations, we had this idea," Untold PR manager Stefana Giurgiu told the Guardian.
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