Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Michael Jordan never saw a Chicago Bull quite like this one.
In a project that seems destined to delight designers everywhere, Nike commissioned Polish artist Filip Pagowski to reimagine the logos of every NBA team. His hand-drawn takes add a sense of spontaneity to brand identities that are in many cases so well-established as to feel staid.
The Oklahoma City Thunder’s revised logo, for example, is quite literally exploding with energy.
Pagowski has a long history of working in the world of high fashion and creating designs for Asian brands like Chinese sportswear giant Li Ning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in