These classic preloaders are worth the wait


Visit most campaign microsites, especially with a slow Internet connection, and you'll be greeted with the inevitable "Loading" message. Over time, agencies have gotten creative with asking users to be patient while they get their tech bells and whistles in order so they can wow them with hard-core engagement. Digital shop Big Spaceship has decided to honor the art of the preloader with a new site called Pretty Loaded that collects the best of the best. It's an "infinite loader" of preloaders that preload other preloaders. If you really want to geek out, follow prettyloaded on Twitter.

—Posted by Brian Morrissey