AdFreak The Builder From Clash of Clans Has Jumped Out of the Game and Built a Statue in Brooklyn Giant likeness of P.E.K.K.A. doubles as a phone chargerBy Tim Nudd|August 11, 2017Share By Tim Nudd|August 11, 2017Share Clash of Clans players finally have some answers about what happened to the Builder. The character, who has been central to the 5-year-old mobile game, was the subject on a video posted online a week ago (it’s gotten 42 million views on YouTube alone) in which he appears fed up with people destroying his creations. He put a “For Sale” sign outside his destroyed home—and jetting off to … who knows where. He’s gone missing from the game, too. But now, the narrative has taken a leap forward—into the real world. Early Friday, a massive statue appeared on Old Fulton Street in Brooklyn of P.E.K.K.A., another character from the game, with a note to New Yorkers from the Builder himself. Yes, it seems he has jumped out of the game and into the real world. The statue (actually built by agency Barton F. Graf) is made of NYC supplies including traffic cones, a taxi hood and purple LED lights. The agency also built an 18-foot Tesla Tower that serves as a phone charger for people running out of battery. Here’s the note left by the Builder: “We’ve never had a hero leave the entertainment world—whether it was film, comic or gaming—and come to our world and make it better,” says Jeff Benjamin, executive creative director at Barton F. Graf. “Until now the Builder’s heroism has been contained to Clash of Clans—but what would a hero do in our own universe? What does it mean to be a hero here when all your life you’ve wanted to build and help? This is just the beginning of a global adventure that could only exist now because of platforms like YouTube, Reddit, Instagram and Facebook. They reframe what it means to be real, alive, and most of all matter. It’s a fun stunt from Supercell and Barton F. Graf, which have a history of mixing media when it comes to promoting the narratives of its various games. And it fits nicely into advertising’s recent infatuation with statues popping up out of nowhere. CREDITS Client: Clash of Clans/Supercell Agency: Barton F. Graf Gerry Graf – Founder/CCO Jeff Benjamin – ECD / Partner Richard Langhorne – Copywriter Zack Madrigal – Art Director Matty Smith – Copywriter (on Builder Leaves Video) Owen Weeks – Writer (Social) Mike Divine – Art Director (Social) Scott Minniear – Writer (Social) Corey Thomas – Designer Elena Woznick – Designer Sara Kastner – Project Manager Josh Morse – Head of Integrated Production Cameron Farrell – Executive Producer William Herrick – Associate Producer Andra Gould – Associate Producer (Social) Jennifer Pannent – Head of Business Affairs Matt Slamowitz – Editor (Social) Kate Faux – Group Account Director Mike Andreozzi – Account Director Sunchia Eckert – Account Supervisor Amanda Perring – Strategy Director Quinn Morrissey – Brand Strategist Helene Dick – Social Strategist Video Production Co: Psyop Director: Trevor Conrad Managing Director: Neysa Horsburgh Executive Producer: Amanda Miller Producer: Jamie Pastor Music: Butter Music and Sound Andrew Sherman – Owner/CCO Ian Jeffreys – Managing Director/EP Kristin Kuraishi – Producer Sound Design: Trinite Brian Emrich – Sound Designer Sound Mixing: Heard City Sound Engineer – Evan Mangiamele, Elizabeth McClanahan Experiential Production: Ghost Experiential Jason Scharf – Lead Producer, Experiential Jonathan Waks – Producer, Experiential Location Production Services: Becore Fabricator: Atomic Props and Effects Facebook AR Lens Production Co: Psyop Creative Director: David Chontos EPs: Matthew Seymour / Amanda Miller Producer: Jamie Pastor Share http://adweek.it/2vLREnB copy Tim Nudd @nuddTim Nudd is a former creative editor of Adweek.