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Super Bowl LIII was a low-scoring affair both on the field and in the ad breaks, leaving viewers with little to cheer or even boo about. But it certainly wasn’t a complete wash. Here’s a recap of our picks for 2019’s best Super Bowl spots:
5. Bud Light: “Special Delivery”
Agency: Wieden + Kennedy New York
A beer brand using its longest Super Bowl ad to basically just bag on its competitors’ ingredients? On paper it sounds like a snoozefest, but Bud Light and Wieden + Kennedy New York elevated the topic into an epic tale of rivalry, sea monsters, wizard cannibalism and more.
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