Taser International zaps its own executives

You may have seen the video of the UCLA student who got tasered by some very uncool campus cops for not having his ID with him. It got us wondering how companies that make tasers market their wares. Not surprisingly, the focus is on safety. What we didn’t expect was the video above, showing Taser International executives (CEO, president, CFO, COO, etc.) taking some gruesome jolts from the company’s products — in an effort to prove how harmless (non-lethal) they are. Try to ignore the screams of unbridled agony. If only your boss showed this kind of commitment. See more info (including a link to the video in Windows Media Player format) here.

—Posted by Tim Nudd