Target’s Christmas Lady is crazier than ever


I'm willing to admit when I'm wrong. Last year, I railed against Maria Bamford's deeply disturbing Target 2-Day Sale ads. But they must have been reasonably effective, because Wieden + Kennedy decided to bring Bamford back. It's like Target has given up on aspirational advertising and just started making fun of its shoppers. Bamford's serial-killer-esque alter ego, Christmas Lady, still wants to "win" Christmas, but this time her mania extends to wordplay. Did you know that there's no "L" in Christmas? (Indeed, there is Noel in Christmas.) It's like they sat down and asked, Is there any way we can make Rebecca hate this campaign more? Yes: bad puns!