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Here's another entry for the security-cam ad file: In what could perhaps pass for a case study on the power of storytelling, a Las Vegas taco restaurant turned footage of a real late-night burglary into a commercial about a couple of guys who just needed a snack.
Frijoles & Frecas Grilled Tacos added snarky captions to three minutes of film in which thieves toss rocks at glass doors, tear cash registers out of the wall and scramble around the restaurant.
"Poor guy just wants a taco," opens the copy, setting the video's dry, mocking tone.
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