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Wal-Mart broke two new commercials yesterday about citizenship and corporate values to provide a counterbalance to its detractors. The irony meter’s into the red on this one. Even non-cynics are probably rolling their eyes. The chain enlisted Blue Ray, a unit of PR giant Edelman, to fashion the pair of feel-good commercials that frequently approximate the look and feel of political ads—with a nod to Hal Riney, there’s even a "Morning Again in America"-style voiceover in one spot.
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