Benihana was hot in the '70s when it was a novelty for chefs to prepare food at your table. That's not so special now, and neither is this "Big Jump" spot via Wieden + Kennedy and Matt Lenski of Epoch Films. They use tiki-mug figurines to tell the tale of a self-styled Buddah Knievel with a salad-cycle who leaps over a spread of shrimp. This isn't nearly as wild as a real Asian ad would be, and it's undercooked as a parody/homage. Now, if the cycle guy crashed into the condiment tray, à la Gary Wells, and played a dramatic death scene in a pool of soy-sauce blood, as tattooed salt-and-pepper-shaker Yakuza blew everyone away with chopstick machine guns … now you're talking! And a broccoli-stalk Godzilla wouldn't hurt. Maybe Japanophile director Quentin Tarantino could spice up the next spot.
—Posted by David Gianatasio