If you love Skittles and Aerosmith, have we got good Super Bowl news for you.
The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now he's Back in the Saddle for this Crazy teaser starring his Amazing hair (OK we'll stop with the song references now) and a custom mic stand decorated with a rainbow assortment of … you guessed it.
(Update: The team behind the Skittles Super Bowl ad clarified in a follow-up note that the microphone was a gift to Tyler in thanks for appearing in the ad. Sadly, we're told the mic isn't actually in the spot.)
It's also the first time the Wrigley brand has featured a celebrity in a TV ads (though the Seattle Seahawks' Marshawn Lynch had a nice digital ad appearance) , and the candy company created "a custom, one-of-a-kind Skittles covered microphone for Steven" in order to show how much it appreciates his talent—and, we presume, his longstanding status as a shameless pitchman.
So far, we only have the above GIF as a preview, but it is quite intense. And it raises more questions than answers. Specifically, why is he in a library? We must wait and see.
Tyler made headlines late last year for canceling most of Aerosmith's 2016 concerts in order to focus on his solo career, and Wrigley claims to have created the mic stand "so he can rock on with The Rainbow leading up to the Super Bowl and beyond."
We'll see how it plays on his arena tour.