Stephen Curry and Jamie Foxx Put on a Fireworks Show in Under Armour’s Cosmic New Ad

Changing the game in only 0.4 seconds

Under Armour recently showed you hundreds of Stephen Currys in an ad from Droga5. But of course, you only need one Stephen Curry to rewrite the NBA record books. And that's what we get in Droga's latest ad, which kicks off the 2015-16 NBA season by celebrating the Warriors point guard and his cosmic impact on the game of basketball.

Droga5 wanted an epic vibe, so it got Oscar winner Jamie Foxx to voice poetic copy about how thoroughly Curry's lightning-fast shot has changed the game. (Foxx appears onscreen briefly, too.) When Curry shoots a three-pointer, he releases the ball in as little as 0.4 seconds—the quickest shot ever measured. This is illustrated with exploding fireworks in the darkly evocative visuals from director Henry-Alex Rubin.

"Stephen is a generational talent, and through hard work and self-belief he's doing things on a basketball court that is impacting how the game is played, coached and seen by fans throughout the world," says Peter Murray, vp of global brand and sports marketing at Under Armour. "This new story, featuring Stephen in the new Curry Two, showcases his dynamic skill set, which is inspiring a new generation of basketball players to challenge the foundation of the game and lead the new era of basketball."

The spot features Under Armour's "Iron Sharpens Iron" Curry Two, the first colorway of Curry's second signature shoe, which hits UA.com and retailers on Oct. 24. More colorways of the Curry Two will be released throughout the season.

CREDITS
Client: Under Armour
Campaign: Curry Two
Title "Flash"
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Tim Gordon
Copywriter: Craig Gerringer
Art Director: Conner Tobiason
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast: Production Ben Davies
Broadcast Producer: Rebecca Wilmer
Integrated Production Business Manager: Librado Sanchez
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Junior Strategist: Isaiah Brown
Senior Communications Strategist: Hillary Heath
Group Account Director: Julian Cheevers
Account Director: Brian D'Entremont
Account Manager: Josh Freeland
Associate Account Manager: Scott Bubis
Senior Project Manager: Courtney Kosup
Project Manager: Monique Lavie
Client: Under Armour
CEO & Founder: Kevin Plank
EVP, Global Marketing: Adam Peake
SVP, Global Brand Strategy: Rick Anguilla
SVP, Global Brand Creative: Steve Battista
SVP, Global Brand Marketing: Adrienne Lofton
SVP, Business Development & Entertainment: Todd Montesano
VP, Global Brand & Sports Marketing: Peter Murray
VP, Creative & Design: Brian Boring
Sr. Director, Strategic Partnerships & Entertainment: Dre Wright
Creative Director, Story Development: Jed Jecelin
Director, Brand Basketball: Tai Foster
Director of Sports, Marketing, Pro Basketball: Kris Stone
Brand Marketing Director, Campaign Integration: Teresa Oles
Director Creative Operations: Eric Clemmer
Production Company: Smuggler
Director: Henry-Alex Rubin
DOP: David Devlin
Partner: Patrick Milling Smith
Partner: Brian Carmody
Executive Producer: Lisa Tauscher
Executive Producer: Drew Santarsiero
Head of Production: Andrew Colón
Producer: Alex Waite
Editorial: Stitch Editorial
Editor: Leo Scott
Assistant Editor: Weston Cadwell
Executive Producer: Mila Davis
Telecine: The Mill
Colorist: Fergus McCall
Postproduction: Framestore
Senior Producer: Christa Cox
Senior Producer: Nicholas Dziekonski
VFX Supervisor / Lead Flame Artist: Martin Lazaro
Compositor: Leslie Chung
Compositor: Hieu Phan
Music Supervisor, Venn Arts: Jonathan Hecht
Track: "Giants" by Tamer, Pusher Music
Sound Duotone: Audio Post
Executive Producer: Greg Tiefenbrun
Mixer/Sound Designer: Andy Green