Stella’s ice contest is a chainsaw massacre

Stella

Stella Artois spotlights an elaborate ice-sculpting contest in this spot from Mother New York. And I'm sorry, but the losers here really got screwed. The winner openly bribed the judges with liquor, for God's sakes. It's Hayes-Tilden all over again. This is hardly the Christmas spirit under which Stella itself was born. I mean, come on. That ice-piano guy should have won, hands down. According to its description, the ad "is a playful take on the care and dedication that go into 'crafting' the winning ice sculpture, and relates back to the care and dedication that go into crafting Stella Artois—the beer originally crafted for Christmas."