The holidays are bound to lead to some awkward moments, like perhaps when Mom has a bit too much to drink. But if you're wearing comfortable clothing, they might just be a little more bearable.
A new campaign from trade group Cotton Incorporated and DDB New York offers suggestions on how to dress to get through your family time this Christmas season.
A cotton shirt will make it easier to sit at the kids' table, says the centerpiece ad, even if you're aged well out of the group. Cotton socks might take the edge off your grandma trying to play footsie with you (mistaking you for her boyfriend).
There's a cotton jumpsuit for when your least self-aware relative gives a gift of the massager you gave to him or her the year prior. (Benicio del Toro might also have some pointers on how to handle that one.) There's even a cotton hoodie, for when whoever is cooking ruins dinner and you have to venture out in the cold for Chinese takeout.
A website, meanwhile, will offer the fashions to anyone who wishes to buy them, part of the aptly titled "Comfortable Collection for Uncomfortable Holiday Moments."
Overall, it's a goofy idea, but endearing enough. While the claim that your duds will provide much material support during the annual horror-show may rate as a little thin, it's hard to argue against the basic premise.
And whatever comes, you'll be less miserable if you're not clad head to toe in scratchy wool.
Client: Cotton Incorporated
Agency: DDB NY
Chief Creative Officer – Icaro Doria
Creative Director – Cassandra Anderson
Associate Creative Director – Marilyn Kam
Associate Creative Director – Avinash Balinga
Art Director – Hedvig Kushner
Designer – Benny Ventura
Head of Production – Ed Zazzera
Executive Producer – Teri Altman
Integrated Producer – Kelly Treadway
Business Affairs Manager – Kelly McCann
Account Director – Deborah Broda
Management Supervisor – Lauren Solomon
Brand Planning Director – Jennifer Fox
Social and Content Strategist – Amanda Moreno
Production Company – Community Films
Marius Crowne – Director
Lizzie Schwartz – Executive Producer
Chris Spanos – Head of Production
Chris Marsh – Producer
Jacq Donegan – Production Manager
Alexander Hankoff – Director of Photography
Ciera Wells – Costume Designer
Jesika Farkas – Production Designer
Katie Wedlund – Hair/Makeup
Nick Wiesner – Assistant Camera
Editorial – Cosmo Street
Dave Otte – Editor
Maura Woodward – Executive Producer
Anne Lai – Producer
Viet-An Nguyen – Producer
Color & Finishing- Switch
Diana Dayrit- Executive Producer
Cara Flynn- Producer
Jon Magel – Andrew Rea – Flame Artists
Sound & Mix – Mr. Bronx
Dave Wolfe – Mix & Sound design