Starbucks Creates Delicious Doughnut-Muffin Hybrid, and Somehow Pisses Everyone Off

Major Duffin backlash

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You would think only joyful celebration would follow the news that Starbucks has created the "Duffin," a doughnut-muffin crossover pastry. But instead, we've ended up with Duffingate, a tempest in a Twitter teapot.

The story starts a few years back, when a small British bakery chain, Bea's of Bloomsbury, began selling its own jam-filled doughnut-textured muffin that customers would soon dub the Duffin. All was right with the world until last week, when Starbucks U.K. announced its own Duffin—and even had its supplier, Rich Products, trademark the name.

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