Sprint helps you strip...for some reason

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


Sprint has commissioned Jun Group to make some new “time-saving” viral spots,
some of which are are up on YouTube right now. The three new spots are an
attempt to reach peer-to-peer networkers and, apparently, show them how to undress quicker (are the time constraints on removing one’s
shirt that much of a problem, really?). They also offer tips on chilling soda and a flashy, if impractical, approach to parallel parking. None of these spots establishes more than a tenuous
link to Sprint (ditto for the microsite, waitless.org).




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in