Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names

Out-of-home work, plus 3 celeb videos

Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016.

The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through listener data, this time with an eye toward unusually named playlists.

Out-of-home placements will be up for six weeks in San Francisco, Los Angeles and New York featuring the creative below, which amusingly calls out playlist names like “sorry I lost your cat” and “I don’t know how to make a playlist.”

This campaign goes a step further this time, though, with three online videos featuring musical artists Alessia Cara, DNCE and D.R.A.M., who all marvel at their songs’ inclusion on oddly named playlists—which are then acted out in absurd fashion.

Putting users at the center of the ads, and celebrating their peculiarities—which really just shows how they make the service their own—is a great choice by Spotify. This feels like a campaign that has great potential to keep evolving.

CREDITS
Client: Spotify

Seth Farbman – CMO
Jackie Jantos – VP Creative + Brand Strategy
Alex Tanguay – Global Brand Director
Christian Navarro – Associate Director – Brand Marketing
Alex Bodman – Global Creative Director
Rasmus Wangelin – Global Associate Creative Director
Amy Ferris – VP Global Consumer Marketing
Scott Marsden – Head of Global Media
Neal Gorevic – Head of Marketing Strategy & Planning
Becky Verhey – Consumer Marketing

Agency: Wieden + Kennedy New York
Executive Creative Director Karl Lieberman
Creative Directors Erwin Federizo & Brandon Henderson
Art Director NJ Placentra
Copywriter Alex Ledford
Head of Strategic Planning Dan Hill
Head of Integrated Production Nick Setounski
Senior Content Producer Jessica Griffeth
Associate Content Producer Alexey Novikov
Interactive Producer Sabrina Rahrovi
Account Team Casey Jennings, Molly Friedman, Sydney Gayner
Head of Art Buying Deb Rosen
Senior Art Buyer Ali Berk
Head of Project Management Yann Samuels
Social Director Jessica Breslin
Junior Social Strategist Carlos Tovar
Group Media Director Ryan Haskins
Associate Media Director Neil Sawhney
Business Affairs Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O’Donoghue
Broadcast Traffic Supervisor Sonia Bisono
Traffic Coordinator Andy Hume
Creative Services Director Chris Whalley
Studio Manager Jill Kearton
Studio Tara Kennedy, Kristen Althoff, Nathan Dalessandro

Production Company O Positive
Director Jim Jenkins
EP/Producer Ken Licata
Director of Photography Claudio Miranda

Editorial Company Final Cut
Editor Jeff Buchanan
Assistant Editor Brandon Iben
Post Producer Penny Ensley
Post Executive Producer Sarah Roebuck

VFX Company The Mill
Senior Producer Bugs Russell
Producer Adriana Wong
Lead Flame Artist/Creative
Director
Jimmy Bullard/Jade Kim

Mix Company Heard City
Mixer Phil Loeb
Executive Producer Sasha Awn
Producer Andi Lewis

Photographer Michael Schmelling
Producer Pat Dougherty
Retouching 150 Proof