Can’t say I agree with the thinking behind this PS3 ad. Partly because an old guy in a bathtub paraphrasing Trainspotting won’t be able sell me anything, and partly because it’s self-defeating to criticize fat mediocrity in an ad for a video-game console that, to quote PC World, was “late, expensive and incompatible” with a weak stable of original games. Even if it was the best console ever, the last thing you’d want to tell gamers is that you hate sedentary people. But the PS3 can always redeem itself with its next ad. Maybe they’ll be really daring and pattern it on Fight Club.
—Posted by David Kiefaber
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