When DeVito/Verdi added the Duane Reade account some weeks back, there were those who believed that the iconic and ubiquitous New York drugstore chain didn't need a brand image campaign and was probably better off without one. Judging from this ad, they were right. She smells like freedom, people! Or, at the very worst, like chili-dogs and nachos from the Liberty Island snack bar. Where are these mooks from, Canada?
—Posted by David Gianatasio