Sniff out this bogus Escada site

Consumerist has uncovered a site-cum-Web-show, Sunset Heat, that’s really a not-all-that-veiled ad for Procter & Gamble’s Escada perfume. “When three beautiful rich young women take a vacation in a tropical paradise, nothing is simple, or easy,” says the trailer. What? None of the gals are rich and ugly? There are podcasts, flogs by each character … yada yada yada.

—Posted by Catharine P. Taylor