This Simple Insight Led Droga5 to Make Hillary Clinton’s Best Ad of 2016

Kevin Brady on his political passion project, and his 3 favorite ads ever

Droga5 has quietly created a lot of advertising for Hillary Clinton during Election 2016. The most simple and powerful spot in the bunch, “Role Models,” has been effective enough that it’s been getting a second airing in the weeks leading up to today’s vote—after initially rolling out in July.

Kevin Brady, executive creative director at Droga5, has been closely involved in the Hillary work. In the video above, he tells us about the inspiration for “Role Models,” which was as simple and straightforward as the spot itself.

Brady also shares his three favorite ads ever, and tells us what—or rather, who—has been inspiring him outside the world of advertising lately.

See Clinton’s full “Role Models” spot below.