I'm sure some folks will enjoy Cossette's Instagram campaign promoting the Toronto Silent Film Festival, but I think it works better in theory than in practice. The flipbook-style fusion of old and new technologies is a cool concept (check out the trailers here, here and here), but scrolling quickly on my phone in slideshow view to achieve the effect of animating a few seconds of old-timey still images wasn't particularly compelling. Some guy pushes a car! A different guy rides a horse! A man and woman dance! (And it's in black and white. C'mon, at least colorize it!) Boy, films really sucked in 1925, and I for one am glad we live in a glorious cinematic age where creative visionaries like Michael Bay blow up stuff in dazzling HD and obscenities fly off the screen at deafening volume. Now that's entertainment worth $11.50 a ticket! Heck, I'd pay $11.75!
Client: Toronto Silent Film Festival
Project: Instagram Trailers
Co-CCOs, Creative Directors: Matthew Litzinger, David Daga
Copywriter: Sebastian Lyman
Art Director: Pepe Bratanov
Account Team: Jason Melhuish