LELO, the luxury sex toy brand, is getting into the movie business. And fittingly, it's sexing up the marketing around it with a pretty creative interactive trailer.
The trailer is called PlayTogether, and the hook is that you have to watch it with someone else. It syncs up two smartphones and displays video across both of them, and the viewers have to make choices together about which scenes to watch next.
If that seems less about sex and more about getting along well together—that's what the movie is about, too. The first mainstream film produced by a sex toy company, it's called Beyond the Wave—and it won't feature any sex toys or accessories. Instead, it takes place in a post-apocalyptic world where men and women have chosen to live separately (which, sex toy use aside, wouldn't seem to bode well for the future of what's left of the human race).
The movie stars Casper Van Dien (Starship Troopers, Sleepy Hollow), Emilie Ohana (Paris, Je t'aime) and newcomer Zhu Wei Ling. "On the surface it's a love story, but deeper than that, it's a reminder of how to enrich relationships in an increasingly individualistic and divided world," the filmmakers say.
Check out the traditional trailer below.