British butter lover John Lydon apparently is no longer the only Sex Pistol willing to cash in the last shreds of the band's cultural credibility. Now, the entire band has agreed, for the first time in their 35-year history, to license a song for an advertisement. The tune, "Pretty Vacant," is featured in the spot below, for U.K. online gambling site William Hill. This comes on the heels of an even more bizarre marketing mashup: the Sex Pistols unisex perfume. And you can expect to see more of this kind of stuff, judging by Lydon's comments to the Guardian earlier this year: "I showed what I can do with butter, right? Eighty-five percent increase in sales. … But no one's come in for me with anything else. Like Red Stripe lager! I drink lakes of this stuff. Why haven't I been signed up for something like that? Or Marlboro fags? It amazes me that people don't get the opportunity of me. I sell." Looks like Johnny forgot to end that last sentence with a certain three-letter word. Via Brand Republic.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity