Samsung Dares People to Take Underwater Selfies in a Frigid Lake With the Galaxy S5

Plenty take the plunge

Selfie aficionado Samsung recently offered free phones to people loony enough to jump into Lake Zurich in Switzerland (which was a balmy 46 degrees) and snap an underwater selfie. Why? To show that the Galaxy S5 can withstand being submerged.

That's right. The phone works under water. Samsung had a diver in the water who swam over to potential underwater selfie-ers, surprising them with an already wet but still working phone. On the other end of the line, a hidden challenger requested the shot. If they cooperated, a new, dry phone was theirs.

As someone who has dropped my phone into the toilet and the ocean and been caught more than one torrential downpour umbrella-less, the prospect of having my phone get wet and not have to hope for the best with rice—well, that's certainly appealing.

I'm not sure I'd jump into a lake for it, though.