Personally, I try to avoid the freeways here in Chicago at any cost in the summer, especially during rush hour and on Friday and Sunday afternoons (when everyone’s heading to their cabins). Too crowded, too slow, not much fun. If I were on the roads, perhaps I’d be a beneficiary of some new messages sprouting up on a billboard on the Kennedy Expressway. As part of a book promotion (you knew there had to be commerce involved somehow, didn’t you?), the ad is offering saintly advice, like this suggestion from Joan of Arc reminding drivers to keep their cool. Cute? Yes. Catchy? Perhaps. Helpful? Who knows? But maybe we’ve just seen Metra’s next big idea to boost suburban commuters.
—Posted by Aaron Baar