Running-shoe ads are as painful as running

I hate running. My knees ache just thinking about it. A new campaign from athletic shoe maker Saucony, which purportedly targets "serious runners," reinforces every negative impression I have about the sport. Consider the images: A runner trains by pumping iron. Hurts just to look at. Why’s she building her upper body? Is she planning to sprint on her hands? Then, in this ad, there’s a line of unhappy-looking people at the Port-a-Potties. I don’t want to get graphic, but I live on the Boston Marathon route and I can assure you, the runners aren’t nearly so polite.