Roadkill Raps in This Insane Road-Safety PSA That's Selling Something Else, Too

Do you have a killer car?

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What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does a throwback music video powered by synth riffs and retro raps fit into the equation? 

Turns out the Humane Society and Bosch North America share an interest in saving would-be roadkill and their glorious nuts/stink glands from drivers whose windshields aren't clear enough to see the road on dark, rainy nights.

Grey New York (part of Adweek's 2015 Global Agency of the Year network) recently collaborated with the auto parts manufacturer and the animal rights group to get to the heart—or at least, the anus—of the matter with a digital campaign and website called "Stop the Roadkill."

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