Rhode Island offers nothing in hunger effort

Nothing-billboard

Nail Communications advertises "Nothing" in this campaign for the Rhode Island Community Food Bank. "Nothing" comes in cans to symbolize empty larders and stomachs. The agency staged a "taste test" at the Warwick Mall. There was nothing on the plates to sample, and some of the responses were riveting. (See the video below, and a few more after the jump.) One older woman fights for control as she blurts out, "Don't make me cry. I live in a shelter." Whoa! In another spot, a middle-aged chick blubbers, "I can see little faces in front of me … little faces with empty plates." Now that's memorable copy! Take all my money, please! Just make those little faces with the empty plates go away!

—Posted by David Gianatasio