Red Tettemer does year’s wackiest bank ads

Citadel

Philadelphia ad shop Red Tettemer gets self-consciously goofy for Citadel Bank in a series of spots (five of them posted below) that introduce Lewis, a nerdy spokesman with bad hair who sits at a desk strewn with kitschy bric-a-brac and reads messages about rates and savings delivered by a pneumatic "truth tube." The mission, according to the agency, is to portray the bank as "straightforward and down to earth." Well, Citadel, after checking my own truth tube, I have to say that these ads—goofy and wink-wink surreal, with Lewis coming off like a low-rent Conan O'Brien—don't seem either straightforward or down to earth. What they seem like is bizarre, particularly for a bank. Kudos for selling it through! Conan better sign with Fox soon before the network sees these spots and locks up Lewis for a late-night slot. (Just a guess: He'll work cheaper!)

—Posted by David Gianatasio