Ray Lewis rides jet-propelled Old Spice bird

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Old Spice's latest ad character is no Isaiah Mustafa, but it is fairly epic. It's a robotic, jet-powered, laser-blasting space raven, and it gives Baltimore Ravens linebacker Ray Lewis a ride in this Wieden + Kennedy spot. The YouTube blurb helpfully explains the action: "Which planet is the one with the rings around it? Anyways, that is the planet that Ray Lewis annihilated on his quest to destroy body odor." Via Illegal Advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in