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Fiat Chrysler bought two 60-second spot for its Ram Trucks brand on the Super Bowl tonight, and the commercials couldn’t have been more different.
In the first quarter, the brand aired “Icelandic Vikings,” a tribute to Minneapolis and the Minnesota Vikings, which came so close to a home-field Super Bowl appearance this year. Icelandic Vikings are thought to have been some of the first European settlers in Minnesota—and they choose the rugged 2019 Ram 1500 Limited as their vehicle of choice.
The
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