Pure Blonde’s lonesome dove has rough life

Clemenger BBDO pulls off a satisfying twist in this fun Australian spot for Pure Blonde beer. It's no spoiler to say there's a twist, because you can feel one coming all the way. I thought maybe the Bonnie Prince Billy-ish guy would nurse the pigeon back to health and fatten it up, only to wash it down with a cold Pure Blonde, or that the bird would repay his kindness by pecking his eyes out. This commercial wisely takes an entirely different route, coming around in a full circle at the end. Sans eye pecking. Maybe next time. Via Ads of the World.

—Posted by David Gianatasio

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Blondes have more fun and/or more beer