Preteen Human Larvae Prefer General Mills Fruit Snacks

I've soured on weird advertising for sweets because of this new spot for General Mills's fruit snacks via Saatchi & Saatchi in New York (and Biscuit Filmworks director Jeff Low). A preteen boy emerges all sticky from a giant cocoon hanging in a closet. His preteen pal watches from a bed and whispers, "You look delicious." The first boy takes a taste of the cocoon and replies, "I feel delicious." Holy subtext! To me, the approach feels awkward and creepy, especially since kids are involved.