Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Well, I guess this isn’t too surprising. PR Week gathered a group of public relations executives in Britain to discuss the pressing issues of flackery. With transparency all the rage these days, PR Week thought it would be a good idea to have a vote on whether the industry has a duty to tell the truth. Honesty didn’t fare so well, losing the vote 138-124. The justification is that PR’s duty is to the client, not some silly, slippery thing like the truth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in