Porky Superhero Selling Hondas in Alabama

Serra-honda-man

The best new ad character of the year might just be Serra Honda Man, the corpulent superhero who flies around Birmingham, Ala., spreading the word about the local Serra Honda auto dealership. He won't mind if we call him porky and corpulent—he describes himself as "the heavyweight of savings," and he won't say no to a doughnut after he helps you navigate SerraHonda.com. See two more spots after the jump. Perhaps Serra Honda Man could take a weekend off and fly up to Matteson, Ill., and kick SuperDon of South Oak Dodge's racist ass. Via Serra Honda's own GM, @gwinternetman. UPDATE: Force Marketing did the ads.