A picture of Iggy Pop on stage with his hand down his pants inspired the visuals for this pro-bono campaign for Self Chec from Arnold. Carrying the message "Love yourself first," the ads for the non-profit promote the practice of checking your body for signs of masses for early detection of breast or testicular cancer. The posters are going up in Manhattan and Chicago. Agency chief creative officer Pete Favat assures us the provocative images will not be placed near schools or churches. "You don't want little kids seeing some of these," he says. "It might freak them out." See four more executions from the campaign after the jump.
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